Why TISE Marketing Activations?

We've analyzed lead scans for exhibitors who implement a marketing activation versus those who do not. The results are clear as to why TISE marketing activations work!


Exhibitors with marketing activations have, on average, 133% more leads* than those who did not have a marketing activation to support their exhibit!

Marketing activations offer distinct benefits to exhibiting companies. Based on your goals for the event, you can significantly increase the success of your exhibition and your ROI.

Top Benefits of
Marketing Activations.

  • Drive traffic to your booth
  • Create audience engagement
  • Gain credibility as a subject-matter expert
  • Increase visibility around the event
  • Capture visibility 365 days a year beyond the event floor


What is a Marketing Activation?

A marketing activation is a sponsorship or promotion to increase visibility and awareness of your business to The International Surface Event's large and highly-targeted audience. These can be before, during, or after the event depending on your goals and initiatives for your business. There are three types of marketing activations: Visibility, Engagement, and Digital. Each one of these types has multiple unique opportunitites within the event to highlight your brand.

How do you determine the best marketing activation?

*Results vary. Data based on exhibitors with CSI lead scan units from TISE 2019.