GOAL
Drive Traffic To Your Booth and Generate New Leads
GOAL
Create Audience Engagement
GOAL
Gain Credibility as a Subject-Matter Expert
GOAL
Increase Visibility During the Days of
the Event
GOAL
Capture Visibility
365 Days a Year
Beyond The Event
Drive traffic to your booth and generate
new leads
The TISE audience is packed full of active, targeted leads for your business. The event has the ability to pair known data on the attendee demographics with thoughtfully crafted marketing activations to drive the right audience to your exhibit space.
If your goal for exhibiting is lead generating or getting professionals into your booth to experience your products, consider a marketing activation plan that highlights your business and has an engaging call to action that makes your exhibit space a must-stop of their attendee event plan.
Example traffic driving / lead generating activations...
The following are examples of VISIBILITY opportunities that can drive traffic to your booth!
- Badge Tear Ticket
- Event Guide + Floor Plan Promotions
- Floor Graphic Ad
- Registration Badge Ad
The following are examples of ENGAGEMENT opportunities that can drive traffic to your booth! .
- Happy Hour
- Booth Event Promo Package
- Photo Booth
- Design Influencer Program
The following are examples of DIGITAL opportunities that can drive traffic to your booth!
- Targeted Attendee eBlast
- Registration Web Banner Sponsor
- Branded Show Dailies
- Custom Push Alert
Create Audience Engagement
Want attendees to get hands-on with your products or network with your staff to develop business relationships? TISE has multiple engagement opportunities for your company to attract the audience you desire and assist in creating memories between the attendee and your brand.
Example activations to create audience engagement...
The following are examples of VISIBILITY opportunities that can help develop customer engagement and build business relationships!
- Hostess Brochure Handout
- Featured Area Sponsorship
The following are examples of ENGAGEMENT opportunities that can help develop customer engagement and build business relationships!
- Happy Hour
- Product Demonstration
- Booth Event Promo Package
- Photo Booth
The following are examples of DIGITAL opportunities that can help develop customer engagement and build business relationships!
- Online Retargeting
- Social Media Promotion Package
Gain Credibility as a Subject-Matter Expert
Gaining the trust of industry professionals is the way to earn long-term, profitable customers. Presenting at TISE through educational options allows your business the unique opportunity to earn credibility with your current and prospective customers.
When speaking on subjects that pertain to your area of expertise in the industry, you'll rise above your competition when industry professionals are seeking your product segment.
Example activations to build reputation and trust...
The following are examples of VISIBILITY opportunities that can help develop trust and company image!
- Buyer LIst Rental
- Featured Area Sponsorship
- Lobby Entrance Screen
- Bayside Lobby Video Wall
- Product Spotlight
The following are examples of ENGAGEMENT opportunities that can help develop trust and company image!
- Product Demonstration
- Booth Event Promo Package
- Press/Media Breakfast/Lunch
- Participate in a CONVERGE session
The following are examples of DIGITAL opportunities that can help develop trust and company image!
- Branded Show Dailies
- Online Retargeting
- Lobby Video and Digital Screens
Increase Visibility During the Days of the Event
An exhibit space allows your company the opportunity to display your products, have your personnel have one-on-one discussion with industry professionals, and negotiate sales. Your display can pull in traffic through the aisles and also gives customers seeking your products a destination to hit on the show floor.
On average, stastics* state it takes 6-8 touch points to reach a viable sales lead. And qualified leads are more likely to convert to buyers. Your exhibit space package includes 3-4 touch points: on-site space, floor plan listing, event guide listing, and online booth profile. Have your company brand and messaging added around the event to take advantage of a wider visibility at the event and develop qualified sales.
Example activations to stand out at the event...
The following are examples of VISIBILITY opportunities that can increase your visibility during the days of the event!
- Column Graphics
- Banners
- Registration Area Banners and Wall Art
- Lanyards
The following are examples of ENGAGEMENT opportunities that can increase your visibility during the days of the event!
- Happy Hour
- Product Demonstration
- Booth Event Promo Package
- Photo Booth
- Design Influencer Program
The following are examples of DIGITAL opportunities that can increase your visibility during the days of the event!
- Branded Show Dailies
- Mobile App Sponsorship
- Booth Locator Kiosk
- Lobby Video and Digital Screens
Capture Visibility 365 Days a Year Beyond The Event
Brand awareness is important when launching new products and services, and it drives consumers' decisions when differentiating between competing companies. While TISE is a crucial live event opportunity that saturates and engages the industry with your products and services in a concise, 4-day period, staying relevant and visible year-round is also an important part to your marketing strategy,
TISE offers opportunities to maintain a 365-day approach to ensure your brand stays visibile to the event's large, and highly targeted audience all year.
Example activations to share your brand all year...
The following are examples of VISIBILITY opportunities that can be used to promote your company all year long!
- Buyer List Rental
- Event Guide + Floor Plan Promotions
- Product Spotlight
Click on the button to view all ENGAGEMENT opportunities.
- Let our event team assist you in planning an engagement event any time of the year, across the country, AND, invite the industry from TISE to attend.
The following are examples of DIGITAL opportunities that can be used to promote your company all year long!
- Online Retargeting
- Targeted Attendee eBlast
- Social Media Exposure Package