The 365 Day Approach
By participating as an exhibitor at TISE, you have opened up the opportunity to access the TISE database all year long. Consider a 365 Day Approach when reviewing sponsorships and marketing activations with TISE. Utilizing the three types of marketing activations at different key points through the year, you can engage the industry all year long.
Example 365 Program
While our team can assist you in developing a custom approach to your full marketing program, we've designed an example activation program as a guide. Build your own plan for your company that enhances your current marketing program and keeps your company engaged at the key points of time you need.
- Live Event Exhibit Space
- On-site Visibility Enhancement Package
- Pre-event Marketing Program
- Post-event Marketing Program
- Digital Enhancement Package
Bob the New Flooring Manufacturer 365 Day Approach Example
Bob is entering the flooring market with a new company due to a breakthrough product manufacturing method. After making the obvious choice of launching his product and new brand with an exhibit space at TISE, his marketing team engages a custom consultation with TISE to ensure his company's product launch and future growth are successful.
What does Bob's 365 Day Approach look like and why?
- Exhibit space at TISE that is well thought out to ensure the company's messaging and products are displayed currectly for the audience.
- Ultimate listing gets Bob's new logo, press releases, launch videos, highlighted across web, mobile, floor plan, and seo searchable.
- Product Spotlight activation that gets the new product featured on the TISE website, mobile app, and event guide, ensuring Bob gets pre-show, on-site, and post-show visibility.
- Product demo at The DISH gives Bob the opportunity to talk to the audience and demonstrate the ease of installation.
- Bob's team has a mid-year factory tour happening during the summer, so Bob announces the tour at TISE during the event, but also books a targeted attendee eblast to TISE attendee's to invite them to attend, and to reach the audience mid-year to remind them to purchase his new products (or buy more).
- Bob's new website needs some traffic, so Bob books a digital retargeting campaign for 6 months after the show to promote sales specials to not only those that attended the event, but to all of the breath of industry that has visited the TISE event website.