Aladdin Commercial - Brierwood
Introducing the first-ever engineered wood collection by Aladdin Commercial, the Brierwood collection offers the best in performance hardwood and laminate technology with WetProtect waterproof technology and Everlast hardwood protection. The Brierwood collection features four stunning, modern wood styles with varying specimen and ten fashion-forward colors.
Aladdin Commercial - Clear Intention
Stepping out of the box with high-end designs, the Clear Intention collection from Aladdin Commercial features new colorations, including vibrant blue, green and teal shades. The Clear Intention collection features the revolutionary EnviroStrand fiber created with the patented Continuum technology that provides ease of maintenance and a full range of colors.
Aladdin Commercial - Find A Way
Paving the path from Aladdin Commercial’s monumental previous collections, such as The Road Ahead, to its newer collections, the Find A Way collection features sustainable and durable ColorStrand fibers in two carpet tile styles and one broadloom style. This new collection features on-trend green colorations designed to impact retail projects and enhance coordinating solutions.
Aladdin Commercial - Wildwood Preserve
Replacing the popular Native Craft collection, the new and improved Wildwood Preserve collection from Aladdin Commercial features eight refreshed visuals with an enhanced on-trend color line to elevate and “wow” the commercial environment. Complete with the latest in LVT construction, Wildwood Preserve provides maximum coverage and waterproof protection.
EverStrand
As one of the most sustainable carpet solutions in the marketplace, EverStrand provides a cleaner home and cleaner planet. In 2023, Mohawk is evolving EverStrand product selections to provide an environmentally-friendly option featuring the latest fashion trends. EverStrand is manufactured using Mohawk’s Continuum® process, which uses post-consumer recycled content and transforms it into premium PET.
Godfrey Hirst
As one of the world’s largest soft surface flooring manufacturers, Godfrey Hirst is enhancing its success in the fashion category with new ‘Farm to Floor’ introductions. Godfrey Hirst will add to its current portfolio of synthetic and wool fibers by introducing new styles, color lines and patterns that support its current global and nature-focused story.
Karastan BelleLuxe Waterproof Wood
Karastan is enhancing the BelleLuxe collection to make it better than nature intended for a new generation of consumers. With 16 SKUs, BelleLuxe Waterproof Wood provides high fashion at an accessible price point to help retailers expand their market reach. Featuring Signature Technology™, each plank perfectly captures the beauty of natural hardwood with artistic precision, featuring 64 layers of textured detail with 4x the resolution and over 1,000 color variations. In addition to unprecedented beauty and realism, BelleLuxe Waterproof Wood provides a feature and benefit set that combats competitive LVT and laminate in the market. And, with WetProtect®, BelleLuxe Waterproof Wood includes water-tight joints, a proprietary waterproof finish and a lifetime surface and subfloor warranty. BelleLuxe Waterproof Wood will be added to the existing BelleLuxe merchandising system, maximizing real estate in showrooms, with new graphics to drive conversations and efficiently showcase the difference between natural hardwood and laminated wood.
Karastan LuxeCraft
Inspired by nature’s beauty, Karastan LuxeCraft elevates nature’s designs with unmatched realism and flawless craftsmanship. This year, Karastan LuxeCraft is presenting the Artisan Reserve and Opulent Charm collections that feature 11 new high-end stone and wood styles created with WetProtect® for the right kind of waterproof. Additionally, GenuEdge™ pressed bevels allow the surface visual to wrap over the plank’s edges, enhancing the realism. The Artisan Reserve collection takes inspiration from century-old trees with clean, high-end wood visuals. The Opulent Charm collection is the perfect reflection of the current style evolution, exuding elegance through natural mineral streaking found in marble and travertine stones. WetProtect inspires consumer confidence with a proprietary locking system that provides water-tight joints for a waterproof finish and a lifetime surface and subfloor warranty. In 2023, Karastan will present a new merchandising experience to provide flexibility and streamlined shopping experiences for any store environment.
Karastan Soft Surface
As the leading luxury flooring brand for more than 90 years, Karastan will reinvigorate its soft surface portfolio in 2023 with new SmartStrand and wool products as well as introduce an expanded assortment of Kashmere styles with All Pet® Protection & Warranty. Representative of the product diversity that is in the market today, Karastan’s new designs are trend-driven to meet the consumer’s ever-changing style while maintaining a timeless approach. In addition to revamped product designs, Karastan is extending its influence with visual storytelling and merchandising that connects throughout the shopping experience. Karastan is sharing style and design inspiration with retailers and consumers through its second edition lookbook. The new lookbook will feature interactive videos and technologies that combine hard and soft surface designs, providing RSAs a resource to help shoppers envision how Karastan carpets will bring effortless style to any room.
Performance Accessories
Performance Accessories offers the perfect finish for any hard surface floor with products that are easy to sell, easy to order and easy to install. In 2023, Performance Accessories further expands this promise by enhancing its stair tread program and emphasizing its waterproof accessories. Performance Accessories stair treads are constructed with a HDF nose and enhanced with a new 45-degree miter return, providing superior ease of installation and added abrasion resistance. Performance Accessories will also build upon its other products designed to increase sales, especially for waterproof flooring. The waterproof quarter round from Performance Accessories provides a water-tight seal for the expansion space between the wall and floor. Combined with WetProtect® floors, the waterproof quarter round provides the right kind of waterproof protection for the surface and subfloor. The complete Performance Accessories portfolio will be featured on a new destination display designed to fit on any showroom floor.
Pergo Elements Ultra
Pergo is strengthening its leadership in performance flooring with the introduction of Pergo Elements Ultra to the specialty retail market. This brand-new price tier will offer 16 SKUs of worry-free waterproof wood with premium attached pad and innovative technologies. Joining the Pergo Elements Originals and Preferred tiers, the Ultra tier will feature Signature Technology™, WetProtect® and CleanProtect®. Pergo Elements Ultra is the only collection available in the marketplace that combines these industry-leading technologies. Additionally, Pergo Elements Ultra is steam cleanable – providing the highest level of waterproof protection so floors can be both wet and steam mopped. The attached foam pad simplifies installation, adds warmth under foot and absorbs impact to ensure that the joints remain tightly locked. With the addition of the Ultra tier, Pergo Elements provides retailers with the ability to appeal to any consumer, no matter budget or style preference, with trade ups perfect for every lifestyle.
Pergo Extreme
Pergo Extreme is expanding with 16 introductions and advancing its existing waterproof warranty by adding WetProtect® technology to every product across all three performance tiers, Originals, Preferred and Ultra. Created with an innovated layered system and a rigid SPC core, Pergo Extreme provides uncompromising performance and unmatched dimensional stability, making it 100 percent dent proof, pet proof, kid proof and waterproof. Now with WetProtect, the only waterproof flooring system in the industry that comes with a standard lifetime subfloor warranty, Pergo Extreme offers the right kind of waterproof. Additionally, GenuEdge™ pressed bevels allow the surface visual to wrap over the plank’s edges, enhancing the realism. Pergo Extreme will be launching a new display to offer greater value per square foot for maximum efficiency. The display is designed to work hand in hand with the Pergo Elements display, creating a Pergo destination that highlights nearly 100 bold wood and LVT styles.
Quick-Step EverTEK
Quick-Step’s EverTEK Select and Plus feature Everlast hardwood protection TEKnology, providing a lifetime wear warranty against scratches, wear and dents. EverTEK Select and Plus also feature EasyClean technology for easy cleaning. Additionally, these tiers have WetProtect waterproof technology. EverTEK Plus also features CleanProtect with antimicrobial properties built in to protect the floor.
Quick-Step NatureTEK
Quick-Step NatureTEK Select features a 10-year waterproof warranty to protect against everyday spills and pet accidents. Select products resist moisture damage and allow consumers to clean with a damp mop. NatureTEK Plus features WetProtect® waterproof technology with water-tight joints, waterproof finish and a lifetime surface and subfloor waterproof warranty. NatureTEK Plus also features GenuEdge TEKnology that enables surface design and color to “roll over” the edge for the most realistic plank looks.
RevWood
Since the launch of RevWood in 2016, Mohawk remains committed to building out the popular portfolio of wood without compromise. Mohawk is adding 14 new styles to RevWood’s Plus and Premier tiers to help retailers protect margin as the U.S. wood market continues to evolve. The new Plus styles offer the beauty and performance attributes that RevWood is known for but at a price point that attracts a wider range of consumers. This year’s RevWood Premier introductions will emphasize Mohawk’s leadership in beauty with Signature Technology™ in a wider range of colors.
SmartStrand
Mohawk is investing in the powerhouse product brand, SmartStrand, with a state-of-the-art merchandising destination. Designed to elevate the overall shopping experience, the SmartStrand Color Wall will inspire consumers to easily shop for SmartStrand. The new styles featured on the Color Wall include colorations and designs that complement the extraordinary performance that both customers and consumers have grown to trust. Ideal for sales associates, the brand-new Color Wall Destination provides a compelling selling experience to consumers that allows them to confidently select color and comfort across a range of price points. In addition, Mohawk is introducing impactful marketing campaigns designed to drive consumers in store by showcasing SmartStrand’s industry-leading performance attributes while enhancing its design story and amplifying the benefits of All Pet® Protection & Warranty.
SolidTech
Mohawk is expanding SolidTech’s waterproof capabilities by adding WetProtect® technology to the Select and Plus tiers. In addition to providing ultimate durability, SolidTech’s expansion of products featuring WetProtect will give consumers confidence knowing their floors feature the right kind of waterproof for the surface and subfloor. Seperated into three performance tiers, Essentials, Select and Plus, SolidTech is the impervious waterproof plank suitable for any room, any pet and any climate. SolidTech Essentials features everyday wear and tear protection for all pets, all accidents, all the time, making it perfect for families with pets. In addition to SolidTech Essential’s attributes, the SolidTech Select and Plus performance tiers now feature WetProtect technology, created with a proprietary locking system with water-tight joints for a waterproof finish and a lifetime surface and subfloor warranty. SolidTech Plus also features Mohawk’s CleanProtect® technology, with built-in antimicrobial properties built in to protect the floor.
TecWood
Mohawk is expanding its beautiful performance hardwood portfolio with 16 new TecWood introductions in 2023. TecWood’s latest Select collection, Camden Isle, will offer a value price with half-inch thick boards, narrower widths and an on-trend color palette. Adding to TecWood’s highest tiered product, TecWood Plus, the Cottage Manor collection features a new band sawn texture – with saw marks across the face of the boards that run perpendicular to the length. Both collections provide critical price points and a differentiated style and feel to retailers. Additionally, each new introduction will include TecWood’s leading performance attributes supported by dimensional stability and long-lasting finishing technologies that protect each plank’s color and appearance over time. The combination allows active families to enjoy their lifestyles without sacrificing the natural beauty of authentic hardwood in their homes.
UltimateFlex
With the consistent demand for rental properties, Mohawk is providing a flooring option that will withstand any tenant. Designed with tenant-occupied and multifamily properties in mind, UltimateFlex is the ideal solution for consumers who want flexible flooring with Mohawk’s waterproof performance and EasyClean technology. Providing hassle-free options for every budget, UltimateFlex features a 100 percent waterproof construction built to withstand everyday splashes and spills. Additionally, UltimateFlex is made to withstand plank separation from heavy rolling loads and high foot traffic. Rather than locking together, UltimateFlex is installed with a glue-down method, making it easy and inexpensive to replace individual planks, extending the life of the floor. The UltimateFlex line will coordinate with Performance Accessories products that offer innovative, multifunctional transitions that are color-coordinated for retailers to sell a complete flooring package in one purchase.
UltraWood
Mohawk continues to fortify its distinguishable UltraWood line with a refined focus on performance and design along with advancing its sustainability story – a precedent set in 2022 in the residential wood segment. Domestically produced at the company’s Danville facility in Virginia, the line offers the latest technological innovations. UltraWood features Mohawk’s patented WetProtect® technology with a lifetime surface and subfloor waterproof warranty, as well as EasyClean® technology to resist stains and soil buildup. UltaWood also provides Mohawk’s Everlast hardwood protection system, guarding the hardwood veneer against scratches, wear and dents. With Everlast, floors benefit from four-times greater scratch protection, two-times stronger wear protection and five-times greater dent protection. With CleanProtect®, UltraWood features antimicrobial properties built in to protect the floor. Additionally, 90 percent of the wood used to create UltraWood is recycled from post-industrial wood. UltraWood’s recycled platform opens new opportunities to create and enhance product circularity.