SmartStrand Color Wall
Mohawk is investing in the powerhouse brand, SmartStrand, with a state-of-the-art merchandising destination. The SmartStrand Color Wall will inspire consumers to easily shop and confidently select a color and comfort level for their home. The new styles featured on the Color Wall include colorations and designs that complement SmartStrand’s extraordinary and trusted performance. For RSAs, the Color Wall will help get shoppers back to carpet. The Color Wall will reinvigorate sales as it effectively showcases that, with SmartStrand, consumers can have it all – there is no need to settle when it comes to style, color, softness or durability.
Signature Technology
Ten years ahead of the competition, Mohawk is once again resetting the standard of beauty by expanding its proprietary Signature Technology™ across all three master brands: Mohawk, Pergo and Karastan. Signature Technology captures natural designs by scanning, cataloging and preserving the extraordinary detail common to each wood species. The 64 layers of microdata are transferred to a flooring plank, providing multidimensional beauty. Signature Technology’s clarity finish achieves 4x more resolution than previous décor methods and contains up to 1,000 unique colors in every square inch, resulting in flooring that is indistinguishable from the original, both in look and feel.
WetProtect
Differentiated as the “right kind of waterproof,” Mohawk’s WetProtect® technology is now offered across more Mohawk, Karastan and Pergo hard surface lines. WetProtect® offers complete waterproof protection – with no fine print. Its precision milling and patented Unicilic technology provide the tightest locking system of any hard surface flooring. WetProtect flooring products are also engineered with a proprietary waterproof finish that repels water away from the joints and traps moisture on the surface. All WetProtect floors are backed by a lifetime waterproof warranty. In addition, WetProtect features the only standard lifetime subfloor warranty in the industry.
Omnify+
Retailers can forge ahead of the competition with Edge Omnify Websites. Omnify+ has made its market debut and places more innovation, greater sales results and world-class support at the fingertips of its subscribers. Benefits include onsite chat, website analytics, lead management, CRM Connections, dedicated customer support plus unparalleled digital product and site content. Omnify+ also offers an improved digital product catalog syndication as well as the industry’s leading visualizer tool. The same visualizer tool will be available on the retailer’s website as well as on their in-store samples through a QR code integration, creating a seamless experience from their website to their showroom.