The Audience

Go deep under the surface to discover more about our attendees, and your potential customers. We ask and learn more to ensure we meet their needs, and yours, when developing the event.

  • Cover all aspects of the flooring, stone, and tile industry
  • 31% of attendees new each year to TISE
  • 82% of attendees are active buyers
  • 74% of attendees have business volumes over $1 million
  • Attendees place orders on average $96,972 post-event
  • 89% of attendees rate TISE excellent value for attending
  • 81% of attendees see TISE as a very important event
  • Attendees are represented from 78 countries

Retailer / Dealer / Rep

Known for product launches and a vast brand representation, TISE attracts thousands of retailers, dealers, and reps sourcing products and services. The demographic mix is made of specialty retailers, big box retailers, online retailers, as well as wholesalers and dealers.

  • Makes up 44% of the TISE audience
  • 58% are owners, presidents, CEO's, and executive management
  • 32% annual sales over $5 million
  • Top 5 Products: Carpet/Rugs | Stone | Cabinets | Tile | Wood
  • The top 50 US specialty flooring retailers all attend

Distributor / Importer

While the industry gathers all under one roof in Las Vegas, there is no better time or location for Distributors and Importers to host meetings, negotiate deals, and network for new product distribution and customers.

  • Makes up 24% of the TISE audience
  • 55% are owners, presidents, CEO's, and executive management
  • 56% annual sales over $5 million
  • Top 5 products: tile | stone | wood | carpet/rugs | countertops
  • The Top 25 distributors all attend

Contractor / Builder / Remodeler

This segment's product and service needs vary based on their projects. The chance to see all the products under one roof and the ability to ask direct installation specifications/questions, makes TISE a magnet for contractors, home builders, and remodeler companies of all sizes.

  • Makes up 45% of the TISE audience
  • 62% are owners, presidents, CEO's, and executive management
  • 31% annual sales over $5 million
  • Top 5 products: tile | stone | wood | carpet/rugs | countertops
  • Custom, tract, and spec builders all attend

Architect / Designer

Sourcing, sourcing, sourcing! While TISE has always been and continues to be a buyer event, it has had the added shift of being seen as a design show. With so many surface materials from around the world on the show floor, it is a global sourcing opportunity to build design and architecture project portfolios too.

  • Makes up 12% of the TISE audience
  • 53% are owners, presidents, CEO's, and executive management
  • 25% annual sales over $5 million
  • Top 5 products: tile | stone | carpet/rugs | wood | countertops
  • Commercial and residential architecture and design firms attend

Consultant / Inspector

Consultants and inspectors attend TISE. This demographic is a mixed group of business and marketing consultants, recruitment-hiring consultants, sub-floor testing consultants and inspectors, independent flooring consultants, and other consultants and insprectors, all with specialty to the flooring, stone, and tile industry, as well as expertise in their purview.

  • Makes up 6% of the TISE audience
  • 55% are owners, presidents, CEO's, and executive management
  • 22% annual sales over $5 million
  • Top 5 products: tile | stone | wood | carpet/rug | countertops
  • Industry specialists covering topics from business, employment, marketing, moisture testing, and flooring inspection

Fabricator / Installer

TISE covers the entire surface industry from substrate to finished goods, so enters the installer and fabricator demographic who attend to watch demonstrations, gain first-hand knowledge on product specifications, source the latest tools to make their jobs easier, and to get certified education and training!

  • Makes up 23% of the TISE audience
  • 62% are owners, presidents, CEO's, and executive management
  • 24% annual sales over $5 million
  • Top 5 products: countertops | stone | tile | cabinets | wood
  • Flooring/surface material installers and stone fabricators attend

Cleaning / Restoration Pro

Cleaning and restoration pros attend TISE. The show offers this demographic the opportunity to source cleaning and restoration equipment and supplies, meet with manufacturers to discuss product specifications, and to gain education through demos and sessions.

  • Makes up 3% of the TISE audience
  • 62% are owners, presidents, CEO's, and executive management
  • 13% annual sales over $5 million
  • Top 5 products: stone | tile | carpet/rug | wood | countertops
  • Specialists who focus on the cleaning and restoration of surfaces

Quarrier/Importers

Quarriers are the key to sourcing stone across the world. Quarriers attend TISE to make connections with other industry professionals, to source new distribution channels, and to.

  • Makes up 9% of the TISE audience
  • 54% are owners, presidents, CEO's, and executive management
  • 29% annual sales over $5 million
  • Top 5 products: stone | tile | countertops | home furnishings | cabinets

Kitchen & Bath Pro

Surface materials are a huge part of a kitchen & bath professionals project specifications. These pros attend TISE seeking to learn about materials that fit the surfaces they spec while sourcing products that they can infuse into their projects. TISE is home to the new and now.

  • Makes up 8% of the TISE audience
  • 61% are owners, presidents, CEO's, and executive management
  • 16% annual sales over $5 million
  • Top 5 products: countertops | cabinets | stone | tile | wood
  • Mixed demographics of contractors, remodelers, designers, and installers who focus on kitchen and baths as specialties

More Audience Overview

For more information, the list of sought-after products, regional statistics, and other facts about attendees,

please review the exhibitor event prospectus.

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